Venture capital funded. A Round Investors include Zone Ventures and First Round Capital.
Competitors
No direct competitors. Secondary competitors include Google and Yahoo.
Product Description
BiggerBoat is the Internet's most comprehensive, entertainment industry specific search engine delivering cross-category, cross-format, and cross-retailer search results to online entertainment consumers. By powering entertainment search for others, on and off the Web, BiggerBoat delivers a uniquely targeted distribution network for entertainment industry advertisers. Record labels, home video distributors, publishers and other advertisers are better served through an industry-tailored program providing measurability from promotion to purchase.
Market Opportunity
PricewaterhouseCoopers estimates that Internet ad spending for 2005 totaled $12 billion, compared with $9.6 billion in 2004 and $6 billion in 2002. More than half of the forecasted $18 billion in revenue by 2010 is expected from search based programs (Forrester), with media and entertainment being a leading driver of growth (Jupiter).
DEMO Says
BiggerBoat is not simply a better index of entertainment content on the Internet. It is a dynamic platform for reach-driven entertainment marketing and an advertising network developed exclusively for the entertainment vertical. Vertical search has garnered a great deal of attention of late; BiggerBoat is the best example of vertical search done completely and right.