DEMO.com > Gravee

Gravee

Conference: DEMO 06
Market Segment: Consumer service
Funding Details: Self-funded
Competitors: Wink, del.icio.us, Google, Yahoo, MSN Search
Product Description: AdShare fundamentally changes the economic model for search — shifting power from content distributors (such as search engines) to content owners. AdShare shares keyword advertising revenue with 1) natural search results appearing on the same page and 2) affiliates who drive search traffic that is monetized. AdShare also empowers consumers to actively participate in creating a real-time, community-driven search index by enabling users to vote on the relevance of rate, and tag individual results.
Market Opportunity: Online search and display advertising in the United States alone will grow to $15 billion by 2010, according to Jupiter Research.
DEMO Says: Perhaps there is risk in being too clever, but you have to give Gravee credit for chutzpah. Gravee turns the search business model on its head, delivering economic benefit to natural search results, and using ad word affiliate programs to pay for it. At last, the content providers that make relevant ad words work get their piece of the pie.