No direct competitors. Secondary competitors include Squidoo, Kaboodle, Yahoo (MyWeb+Y! Groups+Y!360).
Product Description
plum.com is a free Internet service for collecting and sharing the things you care about, stumble across or need. With plum.com it's a snap to grab almost anything from the Web (pages, text, photos, feeds), as well as from your desktop, e-mail, and share it in any form - as a blog, list, album, or live feed. Plum’s patent-pending Meta-Match technology connects people and their knowledge with higher relevance than ever before.
Market Opportunity
The PEW Internet & American Life project determines that more than 70% of U.S. Internet users use the Web to research before buying and collecting information about hobbies, travel and health. They share information using e-mail and blogs and 20% remix. These goal-oriented activities are a perfect match for contextual advertising supported services.
DEMO Says
The tremendous activity in the broadly defined social browsing area surely suggests a whirlwind of innovation awaits us this year. Plum distinguishes itself by bridging desktop and Web and by using one's collections as a matching algorithm to ensure that collaborative content and advertisement is contextually relevant.