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Glam Media
Glam.com v2.0 and Glam Evolution
- Conference
- DEMOfall 07
- Market Segment
- Consumer Software and Services
- Funding Details
- Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).
- Competitors
- NBC iVillage, AOL Women, SugarPublishing
- Product Description
- Glam 2.0 is the next generation of Glam Media’s flagship owned and operated site Glam.com, giving users direct search or browse access across Glam Media’s Network. Glam Evolution is Glam Media’s suite of proprietary ad serving technologies, providing relevant brand ads in the right context to the right user. Glam Evolution leverages explicit and implicit user behavior, Website characteristics and advertiser positioning and goals to achieve a superior level of brand engagement online.
- Market Opportunity
- The target market is premium-brand display advertisers targeting women. In “The User Revolution” by Piper Jaffray, global online advertising is expected to reach $81 billion by 2011, representing a 21% CAGR from 2006. Research estimates online brand advertising growth will exceed online search advertising growth over the same period.
- DEMO Says
- Glam Media set the bar for a high-production Web magazine when it launched at DEMO nearly two years ago. Today, Glam Media sets the new standard for next-generation media property, blending carefully curated content with a smart distribution strategy, wrapped in the right mix of technology to support new advertising and media models.
- Contact
- Lane Buschel
- lane.buschel@morris-king.com
- Company Address
-
8000 Marino Blvd., Suite 130
Brisbane, CA 94005 - Primary Phone
- 650-244-4000
- URL
- www.glammedia.com
- Corporate Officers
- Samir Arora, Chairman & CEO Raj Narayan, Senior Director of Engineering/Architect Fernando Ruarte, CTO Ernie Cicogna, CFO
Sep 12th - 14th, 2011 ~ Hyatt Regency, Silicon Valley, CA
