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Buzka, Pty Ltd.
Buzka POPNet
- Conference
- DEMO 08
- Market Segment
- Small Business Software and Services
- Funding Details
- Privately held by angel investors. $500,000
- Competitors
- No direct competitors. Secondary competitors include: Delicious, Netvouz, Furl, Kaboodle
- Product Description
- Buzka POPNets are hosted web applications, businesses integrate with their website to help customers build social networks focused on finding and sharing product-related information and experiences. Unlike other social network applications the POPNet interface is customized to incorporate the sponsors branding, and presents the information consumers share as a structured and branded website. POPNets build consumer loyalty and market penetration by creating branded social networking and viral marketing applications.
- Market Opportunity
- Nielsen reports “the recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy”. Buzka POPNets will compete in the multi-billion-dollar online advertising markets by offering a product that leverages the power of social networking in consumer purchasing decisions.
- DEMO Says
- Buzka blends the right mix of technology and user-generated content to create a powerful human-powered search tool. The annotated link collections gain or lose ranking based on community engagement with the content. This user-engagement model should provide for a more powerful – and more profitable – advertising environment because ads are shown in the viewer’s context.
- Contact
- Raphe Patmore
- raphe@buzka.com
- Company Address
-
Suite 3, 257 York St., Subiaco
Perth, Western Australia 6010 - Primary Phone
- 61-405-198-651
- Primary Fax
- 61-893-821-766
- URL
- www.buzka.com
- Corporate Officers
- Raphe Patmore, CEO & Founder Jinnan Cai, VP, Product Development & Founder
Sep 12th - 14th, 2011 ~ Hyatt Regency, Silicon Valley, CA
