Education.com

SchoolFinder

Conference
DEMO 08
Market Segment
Consumer Software and Services
Funding Details
Education.com is backed by venture capital firms, Azure Capital and TeleSoft Partners.
Competitors
Greatschools.net, Privateschoolreview.com, Publicschoolsreport.com, Schoolmatters.com, Family Education Network
Product Description
SchoolFinder is a next generation, innovative tool designed to help parents research thousands of public and private schools. Whether parents are moving to a new home, evaluating school performance, or sending a child off to school for the first time, Education.com’s SchoolFinder is a powerful resource. In addition to test scores, SchoolFinder offers student and community demographics, district boundaries, local services, and community features such as parent feedback, and after school offerings.
Market Opportunity
Each month several million parents search online for information about school data, and tens of millions more use offline resources to get updates on a specific school’s performance. SchoolFinder is a next-generation take on existing tools that builds upon the plethora of information and expertise available on Education.com to empower parents.
DEMO Says
It might be easy to dismiss Education.com as yet another parenting site and it would be easy enough to justify the company’s debut at DEMO for the quality of content and its laser focus on empowering learning and achievement in children. Education.com is a beautiful and valuable site. But we also found another interesting layer in this site’s model: the use of Web analytics to drive content development, effectively letting the community drive the highquality coverage in a manner that leverages the editorial talent in the business.
Contact
Marni Greenberg
marni@sparkpr.com
Company Address
2317 Broadway, Suite 240
Redwood City, CA 94063
Primary Phone
650-366-3380
URL
www.education.com
Corporate Officers
Ronald Fortune, CEO - Todd Schwartz, Vice President, Marketing - Danielle Wood, Director, Editorial - Robert Brown, Vice President, Business Development

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Who launched at DEMO?
Next Event: DEMO Fall 2011