$23.5 million from the founder and early investors $29.25million from a private investor group
Competitors
No Primary Competitors. Secondary Competitors: MySpace, Facebook, LinkedIn
Product Description
MOLI is a next generation social networking site where members can manage multiple profiles in one account. Members can separate their social, business and family relationships and keep control over their privacy. Targeted at both enterprising individuals and small business owners, MOLI provides an easy to use, contentrich, multimedia interactive platform ideal for both community collaboration and e-commerce. MOLI sites are currently located in the U.S., U.K. and Ireland.
Market Opportunity
eMarketer predicts the total U.S. adult social networking audience in 2011 will exceed 85 million while ad spending on social networks will surpass $4 billion globally. MOLI targets underserved audience segments of 25-54 year old knowledge-based workers (38 million according to sociologist Robert Florida) and small businesses less than 10 employees (22.1 million, U.S. Census).
DEMO Says
MOLI is one of those technologies that answer several key needs: social networking for those of us whose memories extend past 1980, socially segmented profiles to maintain privacy, a true mix of user-generated and professionally created content, and a multimedia environment ideal for both the community and the advertiser. There are many companies trying to solve one of these problems but few attempting to take on all of them at once. Don’t make the mistake of labeling MOLI as just another social network. It is more likely the social network as it will look in five years.