Round 1: Venture funding from Alsop-Louie Partners and Peter Thiel - $1.65 million
Competitors
No direct competitors.
Product Description
Redux addresses a basic human need: to meet and connect with people. Where others focus on building social graphs around fleeting interactions, Redux builds meaningful new connections between people using a unique set of algorithms based on user actions and personality preferences. The ability to chat on every page, exchange media, and filter through events of common interest makes Redux a service with lasting interaction for millions of people.
Market Opportunity
An IBM study confirms the shift from TV consumption to online experiences, representing multi-billion dollar opportunities in targeted advertising and fee-based services. The rise of social networks proves the value of connecting with others, but a clear gap exists in addressing the desire to meet people and have meaningful interactions.
DEMO Says
Redux fills in the void between dating sites and social networks, helping young professionals get settled in new communities, find people with similar likes, and identify activities that appeal to their interests. In some ways, it is an inverse social network, using online tools to help young people build new relationships in the real world, vs. the usual model that asks users to bring real world relationships online. The company has a compelling model for future growth and distribution and a wide-open opportunity in this market.