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Visible Measures Corp.
VisiblePlatform
- Conference
- DEMO 08
- Market Segment
- Enabling Technology
- Funding Details
- In January 2008, Visible Measures announced a $13 million Series B investment million from Mohr Davidow Ventures. General Catalyst Partners of Boston, which led the company’s $5 million Series A in March, 2007. Prior to the series A, the company raised less than $1 million in seed financing from private investors.
- Competitors
- No direct competitors. Secondary competitors include TubeMogul and Divinity Metrics. Related – though not directly competitive – companies include audience measurement firms such as Nielsen Online and comScore and traditional Web analytics providers like Omniture and WebTrends.
- Product Description
- Visible Measures specializes in measuring the consumption and distribution of Internet video. Designed from the ground up to meet the unique needs of video publishers and advertisers, our patent-pending measurement approach captures all end-user video clicks – from play to pause to rewind to forward-to-a-friend and more. These complete, detailed data provide organizations with unprecedented visibility into online video audiences and how they engage -- or don’t -- with content assets, Web-based distribution, and advertising placements.
- Market Opportunity
- Today, consuming Internet video is a mainstream activity for connected U.S. consumers. Forrester projects video advertising spending will grow from $471 million (2007) to more than $7.1 billion (2012). Accordingly, Visible Measures estimates Internet video measurement investment will grow from $14 million (2007) to $1.1 billion by 2012.
- DEMO Says
- One aspect of the online video world we don’t hear enough about is measurement. Views are the easy part; understanding exactly how users interact with your video is an entirely different nut to crack. Measuring what they call instream behavior, Visible Measures aims to usher in a new wave of advertising online, with a set of analytics that could fundamentally change how video is presented to us on the Web. Whether you view that as a positive or a negative depends on who signs your paychecks.
- Contact
- Matt Cutler
- mcutler@visiblemeasures.com
- Company Address
-
25 Kingston St.
Boston, MA 02111 - Primary Phone
- 617-482-0222
- Primary Fax
- 617-482-1383
- URL
- www.visiblemeasures.com/demo
- Corporate Officers
- Brian Shin, CEO & Founder Rishi Dean, Vice President, Product Strategy Matt Cutler, Vice President, Marketing & Analytics
Sep 12th - 14th, 2011 ~ Hyatt Regency, Silicon Valley, CA
