iWidgets makes it easy for websites to deliver Social Ads that show off what their users are doing. Whether it's their scores, outfits or favorite recipes, users will want to add it to their social profiles, which will drive traffic and interest from their friends. iWidgets is the only Social Ad solution that offers PowerPoint-style drag-and-drop and native publication to Facebook, MySpace and iGoogle, with full access to native features like friend lists and newsfeeds.
Market Opportunity
Banner ads are a multi-billion dollar market which is showing decreasing returns in clicktthroughs and minimal effectiveness in growth markets such as social networks and portals. Dollars will shift from banners to Social Ads as brands leverage their most evangelical users with Social Ads.
DEMO Says
We’ve explored the widget world often here at DEMO, with fantastic companies like Widgetbox and Sprout. But no one had yet developed similar functionality for Facebook or MySpace applications —until iWidgets. Anyone can build and deploy apps on iWidgets for free but the real power of the software lies in brand usage. The company calls their technology “a better Beacon” and with the ability to bring data from outside into the walled garden of social networks and start pages like iGoogle and Netvibes, iWidgets is poised to herald a new revolution in app design.