DEMO.com > Photrade, LLC

Photrade, LLC

Photrade

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Company Contact
In The News

Conference: DEMOfall 08
Market Segment: Consumer Software and Services
Funding Round: Angel
Funding Details: Angel funding, January of 2008, Flashline Partners and Empower Media Marketing
Competitors: No Direct Competitors. Secondary competitors include photo-selling sites, stock photography sites, photo-sharing sites and photo advertising sites.
Product Description: Photrade is a visual marketplace connecting photographers, advertisers and web publishers. Photrade lets photographers store, share, protect and earn money from their images while giving advertisers a new, highly visual way to reach and communicate with target audiences. Like contextual, text-based ads, the company's "Adcosystem" inserts copy into the bottom of each photo. Photographers get paid for every view of their photo anywhere online. Web publishers get access to free, legally licensed, world-class photography.
Market Opportunity: The photo merchandise industry is estimated by Cantor Fitzgerald to be $20 billion, of which an estimated $1.9 billion is sold online. Photo-licensing is estimated to be $10 billion market according to industry expert Dan Heller and display related online advertising is estimated at $7.1 billion (source: IAB study).
DEMO Says: It’s an interesting meme that we didn’t anticipate would be so prevalent at DEMOfall: protecting your property online. All manner of media creators and producers are demanding better protection for their digital content. In that atmosphere, Photrade comes to market with the mantra of empowering photographers online. An entry-level product for aspiring shutterbugs to sell their photos online, Photrade hopes to democratize to the photography business a bit, while also ensuring that the approximately 11 million prosumer photographers are adequately compensated for their hard work.

Contact: Krista Neher; krista@photrade.com
Company Address: 1776 Mentor Ave Suite 200
Cincinnati , OH 45212
Primary Phone: 513-240-0549
International Phone: 513-240-0552
Primary Fax: 513-631-4887
URL: www.photrade.com
Officer One: Andrew Paradies - CEO & Founder
Officer Two: Krista Neher - VP, Marketing