$7.1 Series A funding from Foundation Capital and Partech International
Competitors
Analytics Vendors such as SAS, SPSS, Microstrategy, Oracle, SAP, Microsoft, IBM
Product Description
Quantivo is pioneering a fundamentally new approach to customer-behavior analytics. Our revolutionary service combines on-demand delivery and pricing with a patented Affinity Database capable of uncovering affinities, patterns and trends on rich, large datasets in just seconds. Quantivo customers make timely business analytics directly accessible to a wide set of business analysts and decision makers, without hardware and software overhead, at fraction of the time and costs required by todays solutions.
Market Opportunity
IDC estimates worldwide Business Intelligence software sales at $7 billion in 2007, growing at nearly double the growth rate of software sales overall. Analysts see a shift to on-demand software for delivering BI services and more growth ahead, saying less than 20% of the potential market has been penetrated.
DEMO Says
The pace of business has changed dramatically since business intelligence tools first came to market, yet the tools themselves have not kept pace. By taking an entirely new approach to data scanning and focusing on the relationships among data rather than that data points itself, Quantivo is able to deliver business analytics in real time. The approach, pricing and SaaS model are tremendously disruptive to current players in the business intelligence market. More importantly, Quantivo delivers these capabilities to SMEs that could never have afforded these analytics before.