$2.0 million of venture capital funding by Meakem Becker Venture Capital
Competitors
Quicken, Microsoft Money, Mint, Wesabe, Geezeo, MoneyStrands, GreenSherpa, Buxfer, Expensr
Product Description
Rudder is a simple money management utility that saves you time and effort by delivering intuitive updates of your finances – straight to your inbox. We cover the basics like account balances, transactions & bill reminders; and also offer advanced widgets around Budgeting, Savings and Cash Flow Projections. Unlike most PFM tools that dwell on the past, Rudder helps you navigate your finances by providing information that you can act on, going forward.
Market Opportunity
According to Online Banking Report, eight million of the 50 million online banking users use Account Aggregation. By 2012, 18 million will use aggregation. A comScore survey revealed that 30% of online banking users are interested in PFM. Experian reports that 51% of Americans have at least two credit cards.
DEMO Says
We’ve all excitedly signed up for personal finance tools, only to find the enthusiasm quickly wanes. There’s just too much effort involved in financial sites and we’ve got too many other things to do. So we were intrigued to hear about Rudder, which takes your financial activity and delivers convenient activity streams via email and, in the future, mobile device updates. By applying a syndication model to finance and taking a forward-looking approach to analytics, Rudder could become the financial app for busy people. In other words, all of us.