Seed funding: £750,000 from Enterprise Ventures and £100,000 from Viking Fund
Competitors
Filtrbox, Blern
Product Description
What's relevant to you is deeply personal to you. Search engines, feed readers and aggregators can't sense who you are and what interests you, and they certainly don't anticipate what'll excite you. Instead they overwhelm you. Ensembli gets smarter about you the more you use it. It is effortless to use, continually acting on your behalf to surface your must-see stories whenever you have a few spare minutes and helping you save time and stay informed.
Market Opportunity
Our addressable market is the 430.8 million people who use English online (Internet World Stats). On average, each individual searches 81 times per month (Comscore). Replacing 10 percent of searches for 10 percent of our addressable market would give us 43 million users, each tracking approximately eight topics, giving us 344 million advertising targets.
DEMO Says
The number of technologies working to personalize your content is almost endless. ensembli sets itself apart with continually applied relevance analysis and essentially zero effort from the user. By collecting and indexing RSS feeds from across the Web, then applying patented personalization algorithms, ensembli presents each user with his or her own targeted news results. For the thousands of users for whom Google Reader is a burden, it's a service worth checking out. If the keys to mainstream success in content personalization are ease of use and spot-on recommendations, we're betting on ensembli.