Ensembli, Ltd.

ensembli

Conference
DEMO 09
Market Segment
Consumer Software and Services
Funding Amount
$1,000,001-$5,000,000
Funding Round
Seed
Funding Details
Seed funding: £750,000 from Enterprise Ventures and £100,000 from Viking Fund
Competitors
Filtrbox, Blern
Product Description
What's relevant to you is deeply personal to you. Search engines, feed readers and aggregators can't sense who you are and what interests you, and they certainly don't anticipate what'll excite you. Instead they overwhelm you. Ensembli gets smarter about you the more you use it. It is effortless to use, continually acting on your behalf to surface your must-see stories whenever you have a few spare minutes and helping you save time and stay informed.
Market Opportunity
Our addressable market is the 430.8 million people who use English online (Internet World Stats). On average, each individual searches 81 times per month (Comscore). Replacing 10 percent of searches for 10 percent of our addressable market would give us 43 million users, each tracking approximately eight topics, giving us 344 million advertising targets.
DEMO Says
The number of technologies working to personalize your content is almost endless. ensembli sets itself apart with continually applied relevance analysis and essentially zero effort from the user. By collecting and indexing RSS feeds from across the Web, then applying patented personalization algorithms, ensembli presents each user with his or her own targeted news results. For the thousands of users for whom Google Reader is a burden, it's a service worth checking out. If the keys to mainstream success in content personalization are ease of use and spot-on recommendations, we're betting on ensembli.
Contact
Michael Wheatley
mike@ensembli.com
Company Address
Sheffield Technology Park, Arundel St.
Sheffield, United Kingdom S1 2NS
Primary Phone
+44-7799-893505
URL
www.ensembli.com
Officer One
Michael Wheatley - CEO
Officer Two
Ian Pringle - CTO & Co-founder
Officer Three
Ed French - NXD
Officer Four
Imran Ali - NXD & Co-founder

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Who launched at DEMO?
Next Event: DEMO Fall 2011