No direct competitors. Adjacent in our space are: Google, Yahoo!, Yellow Pages, Angie's List , Switchboard and Citysearch.
Product Description
HAM-IT is a "mobile centric" single stop shop to globally connect and match consumers with local providers of day-to-day consumer services with capability to collaborate and schedule. It also allows providers to freely publish their product and service offerings as "Web ready content" by mobile devices, thereby eliminating the traditional need to own a Web page or directory listings and related marketing efforts.
Market Opportunity
According to eMarketer, there will be 902 million mobile and one billion Internet users by 2011 and mobile will eclipse PC-based Web access outside the United States. The global local ad market is estimated by ZenithOptiMedia to be more than $500 billion. Opus Research states that confusion/skeptism (47.3 percent) and resource /affordability issues (40.6 percent) are highly pervasive amongst local providers and explain the lack in penetration and participation.
DEMO Says
HAM-IT is a straightforward idea that other directory services could offer, but HAM-IT's approach - tapping APIs across services and extending its directories to service providers not on the Web - makes this mobile concierge both global and local in scope. That global perspective may prove to be the factor that sets this company apart, as both the business model and the mobile delivery platform have significant appeal in developing economies.