DEMO.com > Purewire, Inc.

Purewire, Inc.

Purewire Trust

Profile Information
Company Contact
In The News

Conference: DEMO 09
Market Segment: Enterprise Software and Services
Funding Amount: $1,000,001-$5,000,000
Funding Round: Angel
Funding Details: Seed funding: $1.75 million from the co-founders and management, November 2007. Friends and family: $3 million, August 2008.
Competitors: No direct competitors. Secondary competitors include closed online reputation systems (Amazon, eBay) and crypto certification systems (Verisign, Entrust).
Product Description: Purewire Trust is the first service to dynamically establish trust and safety online. It builds user reputations that protect individuals in user-to-user relationships for commerce (i.e., classified sites), collaboration (i.e., virtual worlds) and communication (i.e., social networks). It collects information, monitors patterns and builds reputation information for online identities. Purewire Trust's global infrastructure and classification algorithms detect suspicious people, empowering users to base online decisions on actual activity.
Market Opportunity: There are more than 200 million people online in North America alone (Internet World Stats). According to Purewire Research, more than $50 billion dollars were spent in 2007 on user-to-user interactions. Craigslist has more than 30 million ads posted each month. There is an enormous opportunity to bring safety and trust back to online communication, collaboration and commerce.
DEMO Says: Transparency is the lynchpin of an effective and efficient social Web. Yet, paradoxically, we could argue that anonymity has enabled social media's meteoric rise, allowing individuals to voice perspective freely. Between the two extremes - full disclosure and faceless participation - steps Purewire Trust. The company sets out a smart framework for establishing identity, trust and confidence in online interactions. Purewire Trust empowers the social Web.

Contact: Mary Catherine Petermann; mc@purewire.com
Company Address: 14 Piedmont Center NE #850
Atlanta, GA 30305
Primary Phone: 404-307-6290
Primary Fax: 678-302-7650
URL: www.purewire.com
Officer One: Steve Raber - Chairman & CEO
Officer Two: Mike Van Bruinisse - Co-founder, President & COO
Officer Three: Dr. Paul Judge - Co-founder & CTO
Officer Four: Mark Caldwell - Co-founder & VP Sales