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SmartyCard
SmartyCard
- Conference
- DEMO 09
- Market Segment
- Consumer Software and Services
- Funding Amount
- N/A
- Funding Round
- N/A
- Funding Details
- SmartyCard is part of a privately held company, backed by several leading venture capital firms.
- Competitors
- No direct competitors
- Product Description
- SmartyCard is the first online game where kids learn stuff and earn stuff. SmartyCard's learn, earn and play experience provides real and virtual rewards to tens-of-millions of families that believe learning at home can be fun. SmartyCard features fun and interactive games created in partnership with leading online educational content providers. Kids earn and redeem points for the most popular rewards at iTunes, Club Penguin, Webkinz, Stardoll, Bella Sara and other popular family sites.
- Market Opportunity
- According to ComScore, there are some 35 million tweens that frequent the Internet. SmartyCard is targeting wired families to become the learn, earn and play rewards system directing a significant portion of the overall buying power of kids, which is estimated to be $21.4 billion in 2010 (source: Packaged Facts).
- DEMO Says
- SmartyCard is an intelligent blend of entertainment, education and incentive that is sure to please both kids and their parents. The pedagogically sound game-based learning is wrapped in a rich, engaging interface and just enough parental control and reporting. The service is built on a solid foundation and with a clever business model, hinting at a long and compelling product roadmap.
- Contact
- Aaron Burcell
- aaron.burcell@smartycard.com
- Company Address
-
2121 S. El Camino Real, Suite 1000
San Mateo, CA 94403 - Primary Phone
- 650-393-6500
- URL
- www.smartycard.com
- Officer One
- Rob Hutter - Co-founder
- Officer Two
- Bhavin Shah - Co-founder
- Officer Three
- Chris Carvalho - General Manager
- Officer Four
- Aaron Burcell - VP, Marketing
Sep 12th - 14th, 2011 ~ Hyatt Regency, Silicon Valley, CA
