DEMO.com > XMARKS

XMARKS

Xmarks.com

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Conference: DEMO 09
Market Segment: Consumer Software and Services
Funding Amount: $1,000,001-$5,000,000
Funding Round: Series A
Funding Details: Seed funding from Mitch Kapor; Series A led by Redpoint Ventures
Competitors: No direct competitors
Product Description: Xmarks.com is a consumer Web discovery service. For any Web site, Xmarks.com will show you detailed information about that site including popularity rankings, site reviews, similar sites and related topics. Discover more about similar sites, add a review or click on a topic to see the most popular sites within that topic. Xmarks.com, formerly known as Foxmarks, is powered by its free bookmark sync utility managing over half a billion bookmarks for millions of users.
Market Opportunity: XMARKS is an advertising-based business. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers reported 2007 Internet ad spending exceeded $21 billion. XMARKS will build a consumer audience rapidly by leveraging its bookmark sync product that is actively used on over 2.4 million desktops.
DEMO Says: We're dedicated users of XMARKS bookmark synchronization tool, so we knew they'd have something great up their sleeves for DEMO 09. With over 9.5 million downloads of its Firefox add-on, XMARKS possesses a bookmark corpus that is hard to rival. What to do with half a billion bookmarks, 140 million of which are unique? Develop an unparalleled recommendation system. The new Xmarks.com recommends relevant and popular new sites for the site you're currently on, as well as Google searches, based on millions of user-generated bookmarks. By examining total popularity, popularity within a topic and velocity of recent bookmarks, Xmarks.com can present users with recommendations that are relevant, vetted and timely.

Contact: Gaurav Oberoi; gaurav@xmarks.com
Company Address: 543 Howard St., 5th Floor
San Francisco, CA 94105
Primary Phone: 415-946-3050
URL: www.xmarks.com
Officer One: James Joaquin - President & CEO
Officer Two: Mitch Kapor - Chairman
Officer Three: Todd Agulnick - CTO