Micello, Inc.

Micello

Conference
DEMOfall 09
Market Segment
Consumer Software and Services
Funding Amount
$0-$100,000
Funding Round
N/A
Funding Details
We are looking for a first round of institutional funding.
Competitors
No direct competitors in "indoor" location-based services (LBS).
Product Description
Micello is Google Maps inside a building. We provide maps of interesting places that people visit: shopping malls, convention centers, college campuses, theme parks, stadiums, and many more, and allow our users to navigate and explore these places right from their mobile phone. Each map is personalized depending on interests, profile, usage history and areas of interest. The search capability helps you find products, people, and events inside these communities.
Market Opportunity
Gartner forecasts the outdoor LBS market to be $2.2 billion in 2009 and expects it to grow to $8 billion in 2011. Micello is laying the foundation for an "indoor" LBS ecosystem by providing geocoded, interactive maps of indoor places and APIs to manipulate these maps.
DEMO Says
Micello is doing the hard, hard work of mapping public spaces -- indoors. These public spaces -- airports, malls, hotels, campuses -- are impervious to GPS signals to enable location-based services. Micello maps dont have that problem. The company will seed applications to demonstrate the power of its map data. Its APIs will allow a lot of clever people to build compelling indoor location services that leverage its map data set.
Contact
Anil Agarwal
anil@micello.com
Company Address
440 N. Wolfe Rd.
Sunnyvale, CA 94085
Primary Phone
510-813-2984
URL
www.micello.com
Officer One
Ankit Agarwal - Founder & CEO
Officer Two
Prakash Narayan - Co-founder & CTO
Officer Three
S.V. Krishnamurthy - Co-founder & President, Micello India
Officer Four
Anil Agarwal - Other

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Who launched at DEMO?
Next Event: DEMO Fall 2011