DEMO.com > Burt AB

Burt AB

Rich

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Company Contact
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Conference: DEMOfall 09
Market Segment: Enabling Technology
Funding Amount: $100,001-$500,000
Funding Round: Angel
Funding Details: March, 2009: 300000 - Magnus Emilsson, Peter Hjorne, Henrik von Sydow.
Competitors: No direct competitors. However, campaign analytics for display advertising is to a certain extent a feature in most ad serving platforms. Our secondary competitors thus include companies such as OpenX, AOL, AdXpose, Google (thru Doubleclick), Microsoft (thru aQuantive) and Eyeblaster.
Product Description: Rich provides detailed analysis of online display and rich media campaigns, focused on meeting the needs of creative agencies, a critical but underserved audience in the online ad industry. Rich gives agencies everything they need -- and nothing they don't -- on one simple report page, combining insights from the world's top agencies with patent-pending technology to uncover critical insights such as "how long was the ad visible?" and "did people actually notice it?"
Market Opportunity: Though advertisers continue to push for improved campaign measurement, there are no focused products created for this purpose in the $7.6 billion display ad market (IAB, 2009). This can be compared to the website analytics market, which Forrester estimates will reach nearly $1 billion by 2014.
DEMO Says: As Burt's CEO told us, "15 years of banner ads and we're still clueless." That about sums up the efficacy of the predominant revenue model of the Internet. So the company has come up with a product that will hopefully carry us further down the path to smarter ads. Rich, an ad campaign analytics tool targeted to creative agencies, is able to estimate the amount of attention consumers pay to an ad. Using predictive modeling and machine learning, Rich can answer previously nebulous questions about online ads, such as whether an ad was visible and if people noticed it. With in-depth reports and tracking features, we expect Rich to become a must-have product in every ad agency.

Contact: Gustav von Sydow; vonsydow@burtcorp.com
Company Address: Askimsgatan 4
Gothenburg, Sweden 41319
Primary Phone: +46-736-501058
URL: www.burtcorp.com
Officer One: Gustav von Sydow - CEO & Founder
Officer Two: Gustav Martner - Chairman & Co-founder
Officer Three: John Sjölander - CTO
Officer Four: Theo Hultberg - Lead Developer