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Invested.in

Conference: DEMO Spring 2010
Market Segment: Consumer Software and Services
Funding Amount: N/A
Funding Round: N/A
Funding Details: Privately funded. Preparing to close Series A.
Competitors: Kickstarter, Indiegogo, Sellaband.
Product Description: Invested.in is a funding platform that lets users leverage their social capital to raise financial capital. For the first time online, anyone, in any country, can raise money for anything by promoting their projects to friends, family, and social connections worldwide. Invested.in facilitates the promotion of the project via social media, the collection and disbursement of funds, and finally, the goods or services (not cash) that are returned to each investor.
Market Opportunity: Individuals and small businesses worldwide have an extreme need to raise money. Currently their options are limited by high interest loans and credit cards. Invested.in leverages social media to offer a turnkey fundraising solution for the masses. Peer-to-peer loans in the U.S. are predicted to total $5.8 billion in 2010. Source - research study by Celent