DEMO.com > DigitalScirocco

DigitalScirocco

Conference: DEMO Spring 2010
Market Segment: Enabling Technology
Funding Amount: $100,001-$500,000
Funding Round: Series A
Funding Details: Founders, friends and family, angels.
Competitors: Mochilla, Evri, business-as-usual (direct-sales).
Product Description: Site owners need fresh, relevant content to attract and engage visitors. Content providers are seeking additional ways to monetize their content. However, existing methods for discovery, acquisition, integration, and optimization of third-party content are labor intensive and expensive, with pricing divorced from value. DigitalScirocco’s real-time, auction-based marketplace brings a revolution to the market for Web content analogous to that created in search-engine advertising when Google introduced a real-time auction for search-engine keywords. DigitalScirocco’s real-time, auction-based marketplace brings a revolution to the market for web content analogous to that created in search-engine advertising when Google introduced a real-time auction for search-engine keywords.
Market Opportunity: Every website could benefit from relevant, timely, innovative third-party content from across the Web, from full text articles to real-time twitter streams to breaking video clips.