DEMO.com > bloson

bloson

Conference: DEMO Spring 2010
Market Segment: Consumer Software and Services
Funding Amount: $100,001-$500,000
Funding Round: Seed
Funding Details: Sedo.com, part of United Internet AG.
Competitors: Even though there is strictly no direct competitor to Bloson (a social site that offers media content and monetizes its daily use to donate to nonprofits), there are some secondary competitors including socialvibe.com, causeworld.com and goodSearch.com.
Product Description: Bloson is a social platform where users, nonprofits and companies converge to change the world for the better. Users come because there is attractive content and a simple way to have an impact on social issues. Companies come because they find an active community of users that are receptive to their message. Nonprofits come because they find a large pool of users and companies willing to provide them the financial support they need.
Market Opportunity: According to Cone Inc., 90% of young people are likely to switch from one brand to another if that second brand is associated with a good cause. This has caused an increase on spending on corporate cause branding, doubling from $816 million in 2002 to $1.61 billion in 2010.