DEMO.com > Closely, Inc.

Closely, Inc.

Conference: DEMO Spring 2010
Market Segment: Small Business Software and Services
Funding Amount: $500,001-$1,000,000
Funding Round: Angel
Funding Details: Angel network of experienced media angels, including Amicus Capital, Kendall Fargo, Richard Gingras, Don Hutchison, Christian Georghes, Dave Pell, EuroServ Media and Chris Onan.
Competitors: CloudProfile, CoTweet, HootSuite, GroupOn, Coupons.com
Product Description: Closely puts live local marketing into the hands of small businesses, empowering them to deliver personalized real-time offers to followers, neighbors and groups of friends. Two million small businesses struggle to achieve business impact from Twitter and Facebook. Founders from MapQuest, Jabber, Newsgator and Local Matters combine decades of collective experience in local media and real-time technologies. Finally, here's a practical product tackling the elusive potential of real-time local social media.
Market Opportunity: Closely targets the direct marketing industry, with new models of offer distribution and publishing. Local direct marketing accounts for some $60 billion in annual revenue (source: NAA).