DEMO.com > In & Out Cash Management System

In & Out Cash Management System

Conference: DEMO Spring 2010
Market Segment: Consumer Software and Services
Funding Amount: $100,001-$500,000
Funding Round: Seed
Funding Details: n/a
Competitors: Mint.com, Wesabe.com, Quicken Online, Buxfer.com, BillShrink.com, justthrive.com, Debtgoal, Greensherpa, Yodlee, Mvelopes
Product Description: In & Out Cash Management System is an online personal financial management application that uses custom algorithms to score users in eight categories to rate their financial health, rewarding them through an incentive-based point system and integrating social media and gaming to take the common person and coach them into excellent money management. Using data mining and collaborative filtering, In & Out provides useful tips to help users strive for excellence, improving their financial health.
Market Opportunity: According to Comscore, there are 50 million online banking users. And Appdata says there are 200 million people who use online incentive-based social gaming monthly on Facebook alone. Of this market, we are targeting the 18-35 age range, focusing on individuals looking to learn how to manage their money better.