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AppVoyage

Conference: DEMO Spring 2010
Market Segment: Enabling Technology
Funding Amount: $0-$100,000
Funding Round: Seed
Funding Details: N/A
Competitors: There are no direct competitors. Mobile is at inflection point. Web and mobile network infrastructure vendors would naturally extend their service to provide mobile app infrastructure for marketers and developers.
Product Description: AppVoyage is the first SaaS platform to publish rich mobile apps to multiple app stores (iPhone, Android, etc.). It’s also a marketplace for developers and marketers to share AppBlox (draggable building blocks). Using PowerPoint-like tools, templates and AppBlox, non-programmers and marketers can create engaging mobile apps, augmented reality experiences, and mobile campaigns. It is possible to upgrade mobile apps and increase app utility, much in the same way we upgrade new homes with personalized options.
Market Opportunity: Mobile application and marketing revenues are expected to reach $30 billion by 2014. Typically infrastructure accounts for 10-20% of the cost. So, even a conservative estimate clearly shows a multibillion-dollar market opportunity.