DEMO.com > BrandFolium Corporation

BrandFolium Corporation

Conference: DEMO Spring 2010
Market Segment: Consumer Software and Services
Funding Amount: $500,001-$1,000,000
Funding Round: Series A
Funding Details: Angel private funding: FIN media mogul, FR private angel investment fund, UK creative agency owner.
Competitors: Ad.ly, MagPie, SponsoredTweets
Product Description: NavID is the first endorsement advertising marketplace application that connects publishers ready to endorse marketing messages with advertisers looking for relevant social media advocates for their brands and business. NavID publishers receive endorsement offers to push ad messages via their social accounts. NavID Advertisers can search and find their ideal endorsers in NavID's advanced publisher directory. Registration and/or download are free for users and advertisers.
Market Opportunity: Social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (Source: U.S. Interactive Marketing Spend, 2009 to 2014).