Immitter is mostly bootstrapped, and has raised $20,000 from friend and family rounds.
Competitors
Fairtilizer, Pandora, MySpace Music
Product Description
Immitter is a Web-based technology that helps independent artists distribute their content to targeted audiences. By combining the user-generated capabilities of MySpace music and the matching engine of Pandora, Immitter will provide independent artists with targeted exposure. Their music will be sent to audiences who set listening preferences to receive music that matches their tastes.
Market Opportunity
There are over eight million bands on MySpace Music. Immitter’s positioning as an apparatus to promote only the most dedicated of these artists provides for great revenue potential. Globally digital revenues grew by an estimated 12% in 2009 totaling $4.2 billion in trade revenues (IFPI).