DEMO.com > CalendarFly

CalendarFly

Conference: DEMO Spring 2010
Market Segment: Consumer Software and Services
Funding Amount: $0-$100,000
Funding Round: Angel
Funding Details: We raised an initial $75,000 but have an additional $100,000 waiting in escrow. The additional $100,000 will be financed via a convertible note (15% interest, 20% discount, 18-month term).
Competitors: Google, Cozi, Echalk, Edline, Blackboard, Powerschool
Product Description: CalendarFly is a free online calendar for schools that is a single source for parents’ schedules and those of their children – updated instantly and automatically. When a teacher or coach enters an assignment, it flows instantly to students’ and parents’ personal CalendarFly calendars. Schools use CalendarFly because it is superior and free. Parents adopt it because, finally, they have one place to see their own and their children’s activities. At last, family life organized!
Market Opportunity: We believe that CalendarFly is appropriate for 90% of schools in the U.S. Our model suggests that each school, and its corresponding families, will generate over $11,000 per year, so the total market is around $1 billion annually in this country alone.