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GreenNurture

Conference: DEMO Spring 2010
Market Segment: Enabling Technology
Funding Amount: $500,001-$1,000,000
Funding Round: Angel
Funding Details: Have raised $900,000 from angel investors with Series A funding being considered for the summer of 2010.
Competitors: No direct competitors
Product Description: GreenNurture is a Web-based SaaS application designed to engage employees in a company’s journey towards sustainable business practices. Framed on a social networking structure, the application gives employees a forum to contribute ideas on how to reduce costs and environmental impact while tracking resource expenditures and providing a proprietary Green Action Index rating visible to stakeholders. GreenNurture transforms attitudes and behaviors in the workplace leading to a more responsive business culture with triple-bottom line results.
Market Opportunity: The Worldwatch Institute estimates the global market for environmental products and services will be $2.74 trillion per year by 2020. The March 2009 National Environmental Education Foundation Engaged Organization report and the February 2010 Brighter Planet study predict that employee engagement programs are the next emerging market trend.