DEMO.com > Fliptop

Fliptop

Conference: DEMO Spring 2010
Market Segment: Consumer Software and Services
Funding Amount: $100,001-$500,000
Funding Round: Seed
Funding Details: Private
Competitors: No direct competitors at this time. Secondary competitors or partners could include email marketing providers.
Product Description: Fliptop is launching two products at DEMO: 1) Fliptop's Subscribe Button lets website and blog publishers easily add real-time alerts to their site. 2) The Fliptop Browser Button lets consumers create real-time alerts for any site they visit. Consumers get exactly the information they want, how and when they want it. Publishers get great insight into what users are looking for, and a powerful new customer retention tool.
Market Opportunity: Big. The potential market for Fliptop’s Subscribe Button is any website, and for the Fliptop Browser Button any Internet consumer. Email marketing is already the highest ROI per marketing dollar. The total market was $11.9 billion in 2008. This is expected to grow to $27.8 billion by 2013.