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iUpload, Inc.

Product Name

Perspectives

Market Segment

Enterprise software

Funding

Angel round: $1M; self-funded

Competitors

Crownpeak, Atomz, Six Apart

Product Description

iUpload’s Perspectives takes blogging to a new level by allowing authors to contribute content to other sites from their own blog. Whether it’s a book review submitted to amazon.com, a submission to a photo contest, or an article for the local newspaper, the user’s own Weblog becomes the origin for that information. At the same time, the large community sites can engage a multitude of bloggers, instantly building customer generated marketing programs.

Market Opportunity

Technorati reports almost 4.2M blogs as of October 2004. iUpload’s Perspectives provides a venue for bloggers to participate in diverse communities without leaving the friendly confines of their own blog. Perspectives also offers organizations a social marketing platform to instantly recruit bloggers as their own authors which extends the corporate brand.

Demo Says

"As blog-based Web publishing becomes the foundation for business and personal communications, bloggers are going to be constrained by the silo and syndicate model of the current blog sites will become confining to those who want to “write once, publish anywhere.” iUpload’s Perspectives liberate blog entries by enabling cross-platform publishing. Such cross-platform, cross-community blogging will give greater voice to blog writers while making it easier for blog readers to find relevant content."