Video Archives

Mission Research, Inc.

Product Name

GiftWorks

Market Segment

Enterprise software

Funding

Privately held

Competitors

Blackbaud, Groundspring.org, Telosa

Product Description

GiftWorks is easy, complete, and affordable fundraising management for nonprofits. Features include donor relationship management, donation tracking, social network tracking, marketing tools, campaign management, event management, volunteer management, and detailed reporting. Our software framework enables rapid development of new products, seamless integration of billable applications, third-party offerings, and profitable Web-based secondary services like remote backups, hosting, and transactions. GiftWorks drives a significant market shift in the ease and cost of nonprofit back-office management.

Market Opportunity

Over 1.6M nonprofits are registered with the IRS, and sector growth is 4% annually. Wachovia Securities segmented 1.3M of these as small businesses with annual budgets of $2.5M or less. The Nonprofit Times finds that on average, nonprofits spend 7-10% of operating budgets on IT expenditures, and nonprofit IT spending was $54.9B in 1999 alone.

Demo Says

“There is no more tricky customer relationship management than that of a donor to a non-profit institution. Yet these organizations, often staffed by well-meaning but undertrained volunteers, have few well-crafted tools to support their interactions with their generous customer base. GiftWorks is much more than a face lift on a general approach to CRM. Based in realworld experience with non-profit fund-raising, GiftWorks’ software offering is tailored to the unique needs of non-profits in every aspect of the software. The product speaks the language of non-profits. And it is a model of software interface design, enabling the often transient staff to use volunteer hours as productive workers rather than in software training. From design to execution to pricing, GiftWorks is a major contribution to non-profit organization management. be productive in what ever time they have to give to the organization without”