Glam Media, Inc.
Glam.com
- Conference
- DEMOfall 05
- Market Segment
- Consumer
- Funding Details
- Privately held. Seed, incubation, Series A: $1.1 million in venture capital from: Information Capital LLC; Series B: $5.5 million (of a total $10 million-round) from Accel Partners, DFJ, Walden VC.
- Competitors
- No direct competitors
- Product Description
- Glam.com is the ultimate shopping site where women can discover their own styles, browse the site just like a magazine, and click and buy anything they like. Glam Media is launching a revolutionary new Web service that brings real world context to shopping — featuring only the best of the Web with an online merchandising system that makes shopping aspirational, entertaining and fun.
- Market Opportunity
- Most of the luxury advertisers have not yet advertised on the Web. Anthony Noto at Goldman Sachs reports in his study that 70% of shoppers are not directed/search-driven shoppers. Glam Media’s primary target is Gen Xers, ages 25 to 54. Its secondary target area is Gen Yers, ages 18 to 24.
- DEMO Says
- There are plenty of great online buying sites, but few have captured the essence of shopping as Glam.com is about to do. Drawing on deep and diverse brand merchandizing and consumer media experience, this magazine-turned-emporium delivers the emotional and aspirational experience to make online shopping more appealing to women — a demographic underrepresented in online commerce.
- Contact
- Stephen Cronkota
- stephenc@glam.com
- Company Address
-
8000 Marina Blvd. Suite 130
Brisbane, CA 94005 - Primary Phone
- 650-244-4000
- Primary Fax
- 650-244-4004
- URL
- www.glam.com
- Corporate Officers
- Samir Arora, Founder & Chairman; Susan Kare, Co-Founder & Creative Director; Fernando Ruarte, Co-Founder & VicePresident Products & Engineering; Karen Edwards, Chief Strategist
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