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Light Crafts, Inc.

LightZone

Conference
DEMOfall 05
Market Segment
Consumer
Funding Details
Private funding: $500,000 pre-series A private investors
Competitors
Adobe Photoshop, Adobe Photoshop Elements Digital Light & Color Picture Window Pro, Jasc Paint Shop Pro (Corel)
Product Description
LightZone is a new class of advanced image editing software that provides the essential tools avid photographers need to edit their photographs and get the images they want. The company’s patent-pending technology, based on traditional photographic concepts of light values and shapes, provides a superior alternative to the outdated pixel-painting methodology used by other software. With LightZone, photographers experience greater precision and improved productivity in the lightroom — leaving the digital darkroom behind.
Market Opportunity
IDC forecasts that sales of digital cameras will reach 27 million units in 2005 — a new record. One of the biggest growth sectors is in the cameras used by professional and advanced amateur photographers, digital SLRs, which InfoTrends/CAP Ventures expects to grow 81% in 2005.
DEMO Says
For the first time in more than a decade, a product has come along to challenge Photoshop’s supremacy in the digital photo retouching space. LightZone is a fresh approach to digital photography that builds on classic print photography principles. While it won’t — and shouldn’t — unseat Photoshop in high-end design application, LightZone nicely bridges the gap between low-end photo touch up utilities and the high-end feature set in Photoshop.
Contact
Dean Tucker
dean@lightcrafts.com
Company Address
366 Cambridge Ave.
Palo Alto, CA 94306
Primary Phone
650-331-1989
Primary Fax
650-961-3395
URL
www.lightcrafts.com
Corporate Officers
Dean Tucker, CEO; Fabio Riccardi, Founder & CTO

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