Picture Marketing, Inc.
Picture Marketing Campaign Manager
- Conference
- DEMOfall 05
- Market Segment
- Consumer
- Funding Details
- Private investors in early stage
- Competitors
- Wishoo, ImageID, eShots, PictureU, Yesmail, Revenue Science, Tacoda
- Product Description
- Picture Marketing Campaign Manager™ allows companies to generate qualified leads from in-person marketing opportunities such as consumer and trade shows, sponsored events and retail locations. As mass marketing techniques have become less effective, companies are spending more money on event and one-to-one marketing. The service centers on consumer photos captured at marketing events, using the interest generated by the photo to collect customer information and using that information to deliver one-to-one marketing experiences in a scalable and measurable way.
- Market Opportunity
- According to Event Marketer Magazine, the event industry comprises $150 billion while the experiential marketing segment totals more than $30 billion. Lead generation, event and sponsorship marketing are a growing percentage of many marketing budgets, as mass media advertising techniques have become less effective.
- DEMO Says
- At first blush, Picture Marketing is a clever idea that gives staying power to event-based marketing activities as potential customers go online to see photos of themselves taken at the event. The genius, however, is the way in which Picture Marketing captures customer information then combines it with variable printing technology to deliver highly personalized direct marketing after an event. Early tests show customer acquisition rates that far surpass typical direct marketing efforts, putting Picture Marketing at the forefront of custom marketing service offerings.
- Contact
- Mable Yee
- myee@picturemarketing.com
- Company Address
-
1371 Glenneyre St.
Laguna Beach, CA 92651 - Primary Phone
- 949-623-9889
- Primary Fax
- 415-276-4553
- URL
- www.picturemarketing.com
- Corporate Officers
- Mable Yee, CEO; Ron Tonini, President; Tim Hoyt, CTO; Jim Sullivan, Vice President, Sales
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