Roku LLC

Conference: DEMOfall 05
Market Segment: Consumer
Funding Details: Privately funded
Competitors: No direct competitors. Secondary competitors are Bose Wave System, Cambridge SoundWorks Radio, Tivoli Model Satellite.
Product Description: The Roku Wi-Fi Music System brings Internet radio and network music streaming to the mass market by making it as simple as a traditional table-top radio. With preset buttons for favorite stations and playlists, all the features of a dual-alarm clock radio, and unmatched 2.1 audio designed by Dr. Godehard Guenther, the Roku Wi-Fi Music System frees customers — and their music — from their PCs.
Market Opportunity: Target market is all people who enjoy digital music at home; this includes listening to digital music files stored on a PC as well as Internet radio. According to Arbitron, 40 million Americans listen to Internet radio each month.
DEMO Says: Some long-time DEMO attendees will remember Kerbango, the Internet radio that was years ahead of its time. Well, the time has come and Roku is here with a beautifully designed product that stacks up well against high-end radios such as the Bose Wave Radio. Roku has put together the right blend of features, analog and digital audio sources, and superb sound quality in an easy-to-use product that defines the state of the art of Internet radio. This product is destined to be a hit.

DEMO: The Launchpad for Emerging Technology