Video Archives

Six Apart Ltd.

Product Name

Six Apart’s latest Blogging Tool

Market Segment

Consumer

Funding

Venture capital funded by Neoteny, Ltd. & August Capital

Competitors

Google’s Blogger, Yahoo’s Yahoo!360°, Microsoft’s MSN Spaces

Product Description

Six Apart presents a preview of of its forthcoming blogging product. This new tool builds on the deep understanding of evolving customer requirements based on the company’s experiences with Movable Type, the premier Weblog publishing platform for business, TypePad the popular Weblogging service powering the world’s leading Weblogs, and LiveJournal, one of largest online communities. This new blogging solution blends elements of all these products to provide a platform that enables individuals, organizations and corporations to use the Web to communicate most effectively.

Market Opportunity

The latest research on the blogging industry from comScore found that 50 million U.S. Web users visited blogs in the first quarter of this year. Compared with the average Internet user, blog readers are significantly more likely to live in wealthier households, connect to the Web on high-speed connections, and are more likely to shop online, according to comScore.

Demo Says

Project Comet is a significant re-engineering of this pioneering blogging tool, providing greater control, flexibility and privacy in a workspace that lets you aggregate, store, publish and share any type of media asset. This new release illustrates the deep knowledge Six Apart has gained as a leader in the blog software market, and sets a tough new standard for other blog sites to follow.