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Bones in Motion,Inc.

Product Name

BiM Active

Market Segment

Consumer service

Funding

Privately funded.

Competitors

No direct competitors. Secondary competitors include Garmin, Polar and Digital Chocolate.

Product Description

BiM Active, the first product in BiM's active lifestyle portfolio, is an award-winning service that re-purposes mobile phones into performance monitors for outdoor activities. Record your speed, distance, calories, elevation and route while hearing distance and pace feedback during your activity. View maps, charts and summary information from your mobile or Web browser. BiM Active maintains a private journal online that is sharable with others. Enjoy single click convenience and simplicity while recording your life.

Market Opportunity

BiM's first lifestyle application appeals to the 20 million runners and cyclists who participate in their sport three or more times per week, according to American Sports Data. More broadly, subscriber revenues from mobile LBS in North America and Europe are projected to grow from about $437 million in 2005 to approximately $4.2B by 2010, says Juniper Research.

Demo Says

BiM Active is an ingenious application of mobile location services. The service combines location technology with a smart Web application to help aspiring athletes in training - all built on a platform that has plenty of room for new innovation and growth. Whether for serious athletes or simply the fitness conscious, BiM Active provides the motivation to train well and effectively. Moreover, the Web service allows users to compare and compete in ways that will encourage ongoing use. BiM Active may make the mobile phone essential sports training equipment.