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Gravee

AdShare

Conference
DEMO 06
Market Segment
Consumer service
Funding Details
Self-funded
Competitors
Wink, del.icio.us, Google, Yahoo, MSN Search
Product Description
AdShare fundamentally changes the economic model for search — shifting power from content distributors (such as search engines) to content owners. AdShare shares keyword advertising revenue with 1) natural search results appearing on the same page and 2) affiliates who drive search traffic that is monetized. AdShare also empowers consumers to actively participate in creating a real-time, community-driven search index by enabling users to vote on the relevance of rate, and tag individual results.
Market Opportunity
Online search and display advertising in the United States alone will grow to $15 billion by 2010, according to Jupiter Research.
DEMO Says
Perhaps there is risk in being too clever, but you have to give Gravee credit for chutzpah. Gravee turns the search business model on its head, delivering economic benefit to natural search results, and using ad word affiliate programs to pay for it. At last, the content providers that make relevant ad words work get their piece of the pie.
Contact
Erik Rannala
erik@gravee.com
Company Address
400 Spear St., #302
San Francisco, CA 94105
Primary Phone
415-543-4681
URL
www.gravee.com
Corporate Officers
Erik Rannala, Co-Founder; William Hsu, Co-Founder


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