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LocaModa, Inc.

Product Name

StreetSurfer™ & Wiffiti™

Market Segment

Consumer service

Funding

Self funded development. Ongoing customer revenue.

Competitors

No direct competitors create interactive location-based networks by interconnecting mobile, Web and narrowcast technologies.

Product Description

LocaModa's products enable brands to have a closed-loop relationship with consumers by extending the Web to the street. StreetSurfer™ converts location based digital signage into interactive media, compelling consumers to remote control screens via their mobile phones. Wiffiti™, the first in-location blogging network, facilitates freedom of expression on the street.

Market Opportunity

With New Media advertising forecast to outpace traditional media by nearly 400% through 2009, there are massive untapped markets beyond the couch and desk. Out-of-home media is going digital in locations ranging from retailers to street corners. The opportunity is to compel and empower consumers to interact with The Web Outside.

Demo Says

I have often said that the mobile phone is becoming the remote control of so many information applications. Never has that been more evident than in LocaModa's StreetSurfer™ & Wiffiti™ offerings. These services bridge networks to allow consumers to access and manipulate information displays from the convenience of their mobile phones. These services will have interesting implications and drive innovative applications for closed-loop brand marketing.