MooBella, LLC.
The MooBella Ice Cream System
- Conference
- DEMO 06
- Market Segment
- Consumer hardware
- Funding Details
- Privately held company that has raised over $36 million primarily in debt and preferred equity funding. Is in its third round of financing, the most recent occurred in 2005 (approximately $7 million). More than 180 private investors and one venture capital funder, Saturn Asset Management (MooBella’s largest shareholder). Currently engaging in its fourth round of financing activities for the purpose of launching its technology into the marketplace.
- Competitors
- No direct competitors. Peripheral competitors: Unilever Food Service, makers of Good Humor, Popsicle, Ben & Jerry's, Breyers Nestle Food Service, makers of Haagen Daz, Dreyers/Edys Colombo and other soft-serve products.
- Product Description
- The MooBella System, a virtual ice cream shop in the space of a vending machine, mixes and instantly freezes fresh ingredients to produce a delicious scoop of ice cream within 45 seconds. Consumers can select from 96 combinations of flavors and mix-ins. Designed initially for food service operators, the system increases sales per square foot; automates inventory and portion control; and captures sales and operations data in any location with wireless capability.
- Market Opportunity
- According to the International Dairy Foods Association, consumers spent more than $12.5 billion in the frozen dessert industry‘s “away from home” category. Total volume of frozen desserts increased to nearly 1.6 billion gallons of ice cream in 2003, with total per capita sales increasing to 21.83 quarts.
- DEMO Says
- How could I not bring MooBella to DEMO? Sure, the ice cream has its appeal, but the real reason this company is part of our showcase is the tremendous amount of technology that goes into each fresh scoop of frozen treats. From its remote monitoring and inventory management system to its self-maintenance and simple user interface, MooBella is a masterful display of innovation.
- Contact
- Robert Brooks
- rbrooks@moobella.com
- Company Address
-
55 Constitution Drive
Taunton, MA 02780 - Primary Phone
- 508-823-1212
- Primary Fax
- 508-880-9997
- URL
- www.moobella.com
- Corporate Officers
- Paul Kateman, Founder; Bruce Ginsberg, President & COO; Jim Baxter, Vice President, Engineering; Robert Brooks, Vice President, Business Development
MooBella Inc. Appoints Pinnacle Food Sales & Marketing Exclusive Broker For New England
VendingMarketWatch ~ 11/09/2009
MooBella Inc., which marries innovative technology with the world's most popular dessert, ice...Read More
Instant Is The Latest Scoop In Ice Cream
Uvox.us ~ 10/24/2009
COOL IDEA: Bruce Ginsberg, president of MooBella, sees his companys technology as a potential...Read More
Moobella ice cream machine installed at Boston campus
Southcosttoday.com (AP) ~ 10/23/2009
TAUNTON, Mass. Following up its September announcement of $18 million in new funding,...Read More
Custom Ice Cream Vending Machine Coming to an Office Near You
Slashfood (Blog) ~ 10/08/2009
Photo: MooBella Imagine you're at your desk and the 4 p.m. munchies strike. You walk over to...Read More
Start-up hopes its customers scream
Congoo ~ 10/01/2009
The siren call of Free ice cream! added an element of chaos to a busy lunchtime in Northeastern...Read More
Instant-ice cream maker inks deal with Northeastern University
Nashville Business Journal ~ 09/30/2009
Ice cream automation-technology company MooBella Inc. will site its second pilot ice creamery in...Read More
MooBella puts second pilot machine at Northeastern
Mass High Tech ~ 09/29/2009
Ice cream automation technology company MooBella Inc. says it will site its second pilot vending...Read More
MooBellas Revamped Ice Cream Machines Debut at MIT After $18M Financing Deal
Xconomy ~ 09/29/2009
MooBella was having no trouble finding people willing to try out its make-your-own ice cream...Read More
Real Ice Cream Vending Machine Nears Market
Food Management ~ 09/22/2009
MooBella, Inc., plans to bring its instant ice cream making machines to onsite venues late this...Read More
Swiss venture capital firm Inventages invesst $18m in ice cream company MooBella
Congoo ~ 09/22/2009
Geneva-based venture capital group Inventages have invested $18m in Series A funding for...Read More
Moo Bella Raises $18M For Ice Cream Scoop Vending Machines
TechNews.AM ~ 09/21/2009
MooBella out of Taunton has raised $18M in Series A funding from a unit of the Swiss firm...Read More
MooBella Lands $18 Million for Ice Cream
News Cred ~ 09/21/2009
MooBella, a Taunton, Mass.-based company that is gearing up to market a "make-your-own" ice...Read More
MooBella Raises $18 Million Series A Venture Capital
Venture Deal ~ 09/20/2009
Taunton, Massachusetts -- Consumer products company MooBella has secured $18 million in its...Read More
MooBella, Inc. Closes $18M in Series A Funding
City Biz List ~ 09/19/2009
Company Positioned for Commercial Roll-Out of Make-Your-Own Instant Ice Cream Machines TAUNTON,...Read More
Want Ice Cream In A Flash? Try These Vending Machines
blogs.wsj.com ~ 09/19/2009
Its taken nearly two decades to perfect instant ice cream, but MooBella Inc. believes it has...Read More
MooBella, Inc. Closes $18 Million in Series A Funding Company Positioned for Commercial Roll-Out of Make-Your-Own Instant Ice Cr
CNBC ~ 09/18/2009
TAUNTON, Mass., Sep 18, 2009 (BUSINESS WIRE) -- MooBella(R) Inc., which marries innovative...Read More
MooBella secures $18m as it eyes ice cream launch
The Boston Globe ~ 09/18/2009
By Chris Reidy, Globe Staff MooBella Inc., a Taunton company that is gearing up to market a...Read More