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MooBella, LLC.

The MooBella Ice Cream System

Conference
DEMO 06
Market Segment
Consumer hardware
Funding Details
Privately held company that has raised over $36 million primarily in debt and preferred equity funding. Is in its third round of financing, the most recent occurred in 2005 (approximately $7 million). More than 180 private investors and one venture capital funder, Saturn Asset Management (MooBella’s largest shareholder). Currently engaging in its fourth round of financing activities for the purpose of launching its technology into the marketplace.
Competitors
No direct competitors. Peripheral competitors: Unilever Food Service, makers of Good Humor, Popsicle, Ben & Jerry's, Breyers Nestle Food Service, makers of Haagen Daz, Dreyers/Edys Colombo and other soft-serve products.
Product Description
The MooBella System, a virtual ice cream shop in the space of a vending machine, mixes and instantly freezes fresh ingredients to produce a delicious scoop of ice cream within 45 seconds. Consumers can select from 96 combinations of flavors and mix-ins. Designed initially for food service operators, the system increases sales per square foot; automates inventory and portion control; and captures sales and operations data in any location with wireless capability.
Market Opportunity
According to the International Dairy Foods Association, consumers spent more than $12.5 billion in the frozen dessert industry‘s “away from home” category. Total volume of frozen desserts increased to nearly 1.6 billion gallons of ice cream in 2003, with total per capita sales increasing to 21.83 quarts.
DEMO Says
How could I not bring MooBella to DEMO? Sure, the ice cream has its appeal, but the real reason this company is part of our showcase is the tremendous amount of technology that goes into each fresh scoop of frozen treats. From its remote monitoring and inventory management system to its self-maintenance and simple user interface, MooBella is a masterful display of innovation.
Contact
Robert Brooks
rbrooks@moobella.com
Company Address
55 Constitution Drive
Taunton, MA 02780
Primary Phone
508-823-1212
Primary Fax
508-880-9997
URL
www.moobella.com
Corporate Officers
Paul Kateman, Founder; Bruce Ginsberg, President & COO; Jim Baxter, Vice President, Engineering; Robert Brooks, Vice President, Business Development

A Scoop Of Genius: Ice Cream Vending Machines
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Bruce Ginsberg, President & CEO, MooBella The worlds favorite dessert is now just a touch away...Read More

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Stuck at the Airport (Blog) ~ 08/28/2010
Our occasional Snack Saturday feature highlights food treats you can find at airports. This...Read More

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The Boston Globe Blogs ~ 08/03/2010
Thomas J. Galligan III and Ralph F. Verni are now members of the board of directors at MooBella...Read More

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VendingMarketWatch ~ 07/02/2010
MooBella, Inc. unveiled its new Ice Creamery machine at New England Aquarium last week, just in...Read More

ProvPlace gets MooBella Ice Creameries
Providence Business News ~ 06/17/2010
PROVIDENCE MooBella Inc. has installed three more Ice Creamery machines in Rhode Island at one...Read More

Providence, R.I. Theaters Install MooBella Ice Cream Machines
VendingMarketWatch ~ 06/15/2010
The MooBella Ice Creamery, the machine that lets consumers make their own ice cream, by the cup,...Read More

MooBella Ice Cream Vending Machine Offers 96 Varieties
TechEBlog ~ 05/15/2010
Think of the MooBella as an ice cream parlor on wheels. This innovative vending machine uses...Read More

Custom ice-cream maker works in 40 seconds!
New Launches ~ 05/14/2010
Behold the MooBella Ice Creamery machine! Its one of a kind that doesnt take long to satisfy...Read More

Area hospitals deploy MooBella ice cream machines - Daily Business Update - The Boston Globe
The Boston Globe Blogs ~ 05/07/2010
MooBella Inc., a Taunton company that has developed a "make-your-own" ice cream machine, said it...Read More

MooBella installing Ice Creameries at colleges
Providence Business News ~ 04/24/2010
TAUNTON MooBella Inc., maker of a self-serve ice cream machine, has installed its second Ice...Read More

MooBella Ice Creamery at URI, JWU
Providence Business News ~ 04/14/2010
TAUNTON MooBella Inc., maker of a self-serve ice cream machine, has installed its second Ice...Read More

MooBella Inc. Places Flash Frozen Ice Cream Machines In Five New England Colleges
VendingMarketWatch ~ 04/12/2010
MooBella Inc., which marries innovative, user-friendly technology with the world's most popular...Read More

MooBella taps Connelly Partners - Daily Business Update - The Boston Globe
The Boston Globe Blogs ~ 04/02/2010
Boston-based Connelly Partners said it has been hired by MooBella Inc. to help market and...Read More

R.I. Hospital gets first MooBella machine
Providence Business News ~ 02/19/2010
PROVIDENCE Rhode Island Hospital employees noticed something new in their cafeteria when they...Read More

Who's coming? Who's going? Who's changing places?
Mass High Tech ~ 12/16/2009
Hardware Taunton-based MooBella Inc., which makes technology to produce on-demand ice cream, has...Read More

MooBella Inc. Appoints Pinnacle Food Sales & Marketing Exclusive Broker For New England
VendingMarketWatch ~ 11/09/2009
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Instant Is The Latest Scoop In Ice Cream
Uvox.us ~ 10/24/2009
COOL IDEA: Bruce Ginsberg, president of MooBella, sees his companys technology as a potential...Read More

Moobella ice cream machine installed at Boston campus
Southcosttoday.com (AP) ~ 10/23/2009
TAUNTON, Mass. Following up its September announcement of $18 million in new funding,...Read More

Custom Ice Cream Vending Machine Coming to an Office Near You
Slashfood (Blog) ~ 10/08/2009
Photo: MooBella Imagine you're at your desk and the 4 p.m. munchies strike. You walk over to...Read More

Start-up hopes its customers scream
Congoo ~ 10/01/2009
The siren call of Free ice cream! added an element of chaos to a busy lunchtime in Northeastern...Read More

Instant-ice cream maker inks deal with Northeastern University
Nashville Business Journal ~ 09/30/2009
Ice cream automation-technology company MooBella Inc. will site its second pilot ice creamery in...Read More

MooBella puts second pilot machine at Northeastern
Mass High Tech ~ 09/29/2009
Ice cream automation technology company MooBella Inc. says it will site its second pilot vending...Read More

MooBellas Revamped Ice Cream Machines Debut at MIT After $18M Financing Deal
Xconomy ~ 09/29/2009
MooBella was having no trouble finding people willing to try out its make-your-own ice cream...Read More

Real Ice Cream Vending Machine Nears Market
Food Management ~ 09/22/2009
MooBella, Inc., plans to bring its instant ice cream making machines to onsite venues late this...Read More

Swiss venture capital firm Inventages invesst $18m in ice cream company MooBella
Congoo ~ 09/22/2009
Geneva-based venture capital group Inventages have invested $18m in Series A funding for...Read More

Moo Bella Raises $18M For Ice Cream Scoop Vending Machines
TechNews.AM ~ 09/21/2009
MooBella out of Taunton has raised $18M in Series A funding from a unit of the Swiss firm...Read More

MooBella Lands $18 Million for Ice Cream
News Cred ~ 09/21/2009
MooBella, a Taunton, Mass.-based company that is gearing up to market a "make-your-own" ice...Read More

MooBella Raises $18 Million Series A Venture Capital
Venture Deal ~ 09/20/2009
Taunton, Massachusetts -- Consumer products company MooBella has secured $18 million in its...Read More

MooBella, Inc. Closes $18M in Series A Funding
City Biz List ~ 09/19/2009
Company Positioned for Commercial Roll-Out of Make-Your-Own Instant Ice Cream Machines TAUNTON,...Read More

Want Ice Cream In A Flash? Try These Vending Machines
blogs.wsj.com ~ 09/19/2009
Its taken nearly two decades to perfect instant ice cream, but MooBella Inc. believes it has...Read More

MooBella, Inc. Closes $18 Million in Series A Funding Company Positioned for Commercial Roll-Out of Make-Your-Own Instant Ice Cr
CNBC ~ 09/18/2009
TAUNTON, Mass., Sep 18, 2009 (BUSINESS WIRE) -- MooBella(R) Inc., which marries innovative...Read More

MooBella secures $18m as it eyes ice cream launch
The Boston Globe ~ 09/18/2009
By Chris Reidy, Globe Staff MooBella Inc., a Taunton company that is gearing up to market a...Read More
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