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SimpleFeed, Inc.

Product Name

SimpleFeed

Market Segment

Enterprise software and services

Funding

Venture capital funded; privately held

Competitors

Direct competitor is Nooked; secondary competitors include SilverPop and Feedburner.

Product Description

SimpleFeed is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs using RSS technology — all without the need for IT support. With SimpleFeed, companies create a simple, targeted and persistent communication channel that respects the time and privacy of customers. SimpleFeed technology gives each subscriber a unique URL, providing companies with unprecedented reporting and measurement capabilities.

Market Opportunity

Forrester Research reports that 12% of Internet users subscribe to RSS feeds — that number will grow exponentially when RSS is integrated into the upcoming version of Internet Explorer. Given growing interest in RSS, Forrester found that 57% of marketers were interested in using RSS as a marketing channel.

Demo Says

SimpleFeed brings new flexibility to enterprise marketers who want to publish information via an RSS channel and gives privacy and control back to the subscriber. The elegant simplicity means marketers manage their syndicated communications easily, while the embedded analytics provide measurability to this new communications channel.