Video Archives

TagWorld

Product Name

TagWorld Social Commerce

Market Segment

Consumer service

Funding

TagWorld is currently self-funded.

Competitors

MySpace

Product Description

TagWorld Social Commerce is an online ecosystem that provides a comprehensive and tightly integrated set of publishing, communication and network tools to support and enable the social Web. TagWorld Social Commerce features highly customizable page-building, blogging, bookmarking, file storing, tagging and photo, audio and video-sharing tools that enable users to organize and present personalized online content via customized Web sites or blogs.

Market Opportunity

Forrester Research reports that 6% of consumers use social networking sites once a week or more, up from 4% in 2004.

Demo Says

There is a lot to explore in TagWorld. For digital packrats (and admit it, you’re becoming one), TagWorld provides an open metaphor that lets you organize your digital stuff as you prefer. The tagging and sharing paradigms enable other people to share your collections. But the part of TagWorld that fascinates me most is its economy. Advertisers will find it ripe for brand promotions, as you would expect, but more interestingly members of the community can exploit the e-commerce platform as well.