Video Archives

Adaptiveblue, LLC.

Product Name

Blueorganizer Browser Extension

Market Segment

Consumer Internet

Funding

Self-funded

Competitors

No direct competitors. Secondary competitors include Flock, Yahoo!, Plum, Kaboodle and del.ici.ous.

Product Description

The Blueorganizer is a smart Firefox extension that redefines how people collect, manage, discover and share information. Unlike unremarkable bookmarks, Blueorganizer determines and preserves the semantics of real-world things like movies, wine or electronic gadgets. With this unique approach, Blueorganizer is able to create a context-sensitive, personalized Web experience for every user. Blueorganizer facilitates productivity, saves time and brings the vision of a semantic Web one step closer.

Market Opportunity

Browser personalization is the next step in personal productivity online. The market is not clearly defined, as it overlaps with, for example, the targeted advertising market. Surprisingly, recent research numbers were difficult to find, but even Mary Meeker’s well-known research from 996 estimates the market to be tens of billions of dollars.

Demo Says

It’s ironic that ground zero of the technology revolution, the web browser, has been the slowest to evolve. We’re essentially still using Netscape 1.0 with prettier graphics (and tabs—don’t forget the tabs). adaptiveblue’s Blueorganizer is a sight for sore eyes, going beyond social bookmarking by turning your browser into a productivity tool. A handy sidebar adds an entirely new layer to “bluemarked” sites and products, providing one-click access to product reviews, tag searches, related sites and more. It’s a browser with a brain, and it’s about time.