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Add Me, LLC.

Product Name

AddThis.com

Market Segment

Consumer Internet

Funding

Self-funded and privately funded

Competitors

No direct competitors. Secondary competitors include Google, Yahoo! and Microsoft.

Product Description

AddThis.com makes it easier for Web surfers to collect information online and for Web publishers to distribute it. With Addthis.com, Web publishers can finally remove all bookmark or feed subscription buttons from their Websites and replace them with only one button: the AddThis button. The AddThis patent-pending Generic Content Collection System technology provides a unified method for interfacing with content-collection services.

Market Opportunity

The ability to easily collect content from Web sites is a growing requirement for many Internet activities. A recent Pew Internet & America life Project survey shows that over 78% of Web users use the Internet to research a product or service before buying it, 77% use it to look for information on hobbies and interests, and 73% use it to get travel information. Still, there are important limitations related to collecting content today.

Demo Says

Leveraging its successful search-engine listing service, Add Me packs simple, useful and very convenient functionality behind a tiny button in a browser plug-in. AddThis sends bookmarks and RSS feeds to the most popular social book marking and news reader sites, replacing the need for individual plug-ins for each of these services. The real power in this product, though, may well be the objective and accurate market data AddThis can collect by supporting and observing actual user behavior. This tiny button stands to pack a powerful punch.