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BriteSoft Corp.

Product Name

BriteWorks

Market Segment

Enabling technology

Funding

Self-funded. Currently raising Series A.

Competitors

No direct competitors. Secondary competitors include Microsoft Visual Studio, Java tools, Eclipse IDEs and Ruby-on-Rails.

Product Description

BriteWorks automates software development of enterprise-class applications. Development is done by small teams and is typically 20 times faster than conventional means. Most significantly, there is no coding; you don’t need to know or learn any programming language. Development requires a combination of modeling via visual editors and configuration of many built-in features such as security, audit and localization. Changes can be made on the fly and applications are immediately deployable. Define once, run everywhere!

Market Opportunity

The Standish Group estimates that businesses in the United States spent around $382 billion on software development in 2003 and wasted $82 billion due to failures and cancellations. Software development, as currently practiced, is slow, expensive and error prone. Systems are becoming more complex, and skilled manpower is scarce.

Demo Says

With a decade of talk about reusable components and business-centered design, it’s surprising to me that we have not seen the two concepts come together in quite the ingenious way that BriteSoft presents. BriteWorks offers complete reusable application architecture, taking the concept of component assembly well beyond today’s code-coupling schemes. Based on a generic application to which business logic is applied, BriteWorks reduces development time and cost, while delivering applications that are on target with business expectations. The platform has been proven with a major mobile carrier in Malaysia and is ready now to bring development efficiency to the U.S. market.