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BuzzLogic, Inc.

Product Name

BuzzLogic

Market Segment

Enterprise software and services

Funding

Venture funded by angel investors, including Ackerley Partners and Ron Conway, $900,000

Competitors

BuzzMetrics, Umbria Communications, Cymfony

Product Description

BuzzLogic is an on-demand software company that applies the science of influence to social media such as blogs, wikis and forums. Using proven search and proprietary analytic technologies, BuzzLogic identifies the key influencers shaping and driving issues and conversations online, and enables marketing and communications practitioners to monitor, map, measure and engage with social media. It also enables practitioners, once they have engaged to track and measure the reach and impact of their actions.

Market Opportunity

BuzzLogic will market its service to corporate communications and other outbound marketing practitioners, product managers, brand managers, market research and customer service groups. Money magazine estimates the market for blog analytics at $20 million. PQ Media estimates the engagement component at $50 million in 2007 and $700 million in 2010.

Demo Says

With all the noise in the technology market today, it is a relief to find a company that directs a clear signal to the people who need to understand what the market is really saying. BuzzLogic helps product marketers and public relations executives identify the message in the madness, clarifying not just what is being said and by whom, but who is influencing market opinion. BuzzLogic is the biz360 for the blog Age, and in an era when consumer-generated content is flourishing, it is an indispensable tool for market makers.