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Cascada Mobile Corp.

Product Name

TAG Content Recommendation Engine

Market Segment

Enabling technology

Funding

Seed round: Venture funding from Brightspark Ventures, $2 million

Competitors

No direct competitors. Secondary competitors include Newbay Motricity.

Product Description

The TAG solution facilitates the viral recommendation of mobile applications, content and branded marketing initiatives across wireless carriers, handsets and geographic borders. Users only need to know their intended recipients’ phone numbers in order to recommend mobile content to friends, co-workers or family members. By introducing word-of-mouth marketing to the mobile ecosystem, TAG will help increase awareness of handset capabilities, significantly improve the content-discovery experience and lower customer-acquisition costs for developers, publishers and advertisers.

Market Opportunity

According to Informa Research Services, the worldwide market for downloadable mobile applications, content and advertising is projected to reach over $50 billion by 2010.

Demo Says

Cascada Mobile addresses the mobile content distribution challenge by providing a simple way for friends to share recommendations with one another. By masking the complexity of phone compatibility and over-the-air downloading, the system is elegantly simple for consumers and tremendously valuable for mobile content providers. The simplicity is deceptive; there’s a lot going on behind the scenes. The result is a viral distribution network that delivers cost-effective lead generation for content marketers.