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Cozi

Product Name

Cozi Central

Market Segment

Consumer software

Funding

Series A: Privately funded, December 2005

Competitors

Parent Organizer, Airset, Google, Microsoft

Product Description

Cozi Central is a software service for busy families. It allows family members to easily communicate with one another and to coordinate calendars, tasks and shopping lists from wherever they are, making their lives easier, less stressful and more fun. As a sponsor-supported service, Cozi Central is free to families. It provides marketers with an opportunity to reach family members in the context of their daily activities, when they are actively engaged in making purchase decisions.

Market Opportunity

According to the Diffusion Group, there are 9.98 million households with children in the U.S. who use broadband. This is projected to grow 44% to 36.82 million by 2010. Of these households, 89.9% have two or more adults, translating to a potential audience for Cozi Central of about 90 million adults.

Demo Says

Cozi Central is a wonderful experiment in family communications in the digital age. the simple-to-use message center belies the extensive market research and clever algorithms that are sure to put Cozi Central at the center of family life. Cozi Central is the centerpiece of what is sure to be a large roadmap of products to enhance family life.